The Percassi group’s brand has announced the appointment of Cecilia Schena to the role of Chief Marketing Officer and member of the company’s global leadership team, reporting directly to the CEO Simone Dominici.
Cecilia Schena will be responsible for leading the marketing team and supporting Kiko Milano in accelerating the brand growth, with a particular focus on customer experience and innovation.
With more than 20 years of experience in the beauty industry, Cecilia Schena was, until recently, Senior Vice President Marketing & Business Development, at Chromavis Fareva, a leading global makeup developer and manufacturer, where she led the company’s product innovation strategy.
After starting out at Deborah Group with roles of increasing responsibility, eventually becoming Marketing Director of the Italian cosmetics brand Deborah, Schena joined Bottega Verde in 2009 as Marketing & Communication Director. Subsequently, she joined Tenacta Group as head of the beauty division for the Imetec, Bellissima and Ducati by Imetec brands, leading the development of the hair care, skin care and men care categories at global level.
"Cecilia brings with her a wealth of knowledge on product development and marketing excellence that will be fundamental to help accelerate Kiko’s growth, strengthening the brand on its path of omnichannel, as well as geographic expansion in the main beauty categories," commented Simone Dominici, CEO of Kiko Milano.