The Italian event dedicated to “artistic perfumery” (aka “niche perfumery”) concluded its 12th edition (held from 15-18 June 2022 at the Milano Convention Centre) on a record number of over 9,000 visitors, including buyers, retailers, distributors, professionals and aficionados.

This year’s edition of Esxence hosted more than 280 brands and was held under the same roof as the 2nd edition of Experience Lab, an event dedicated to niche beauty, which hosted 66 independent cosmetic brands.

Esxence and Experience Lab in numbers

 Esxence: 281 exhibiting brands (+25% compared to the previous edition in 2019)

 Experience Lab: 66 exhibiing brands

 Countries of origin of exhibiting brands: 31 (including first participation of brands from: Japan, Australia, Argentina, Hungary and Hong Kong)

 8,000 square metres of exhibition space

 70% of all exhibitors came from abroad

 9,200 visitors (70% of which were professionals)

 25 conferences

Every year, as a result of a painstaking process of research and selection, we offer our audience only the finest examples of artistic perfumery production”, states Maurizio Cavezzali, co-founder of Esxence and Managing Director of Equipe Exibit, the company organizing the event.

According to the organizers, the share of “artistic perfumery” on the global beauty market is still less than 2%, however the category would represent an average of about 10% of the market in many countries. In Italy, sales of “artistic perfumes” have been estimated at EUR 270 million in 2021, a figure that corresponds to: 2.8% of the entire Italian beauty business; 14.2% of the entire turnover of the perfumery shops and to 30.6% of all fragrance sales.