The twelfth edition of Esxence — the event dedicated to niche fragrance brands — will be held from 15 to 18 June 2022 at the Milano Convention Centre (MiCo) on more than 7,000 square metres. The organizers have announced a record participation of more than 260 brands, including first time participants from Japan, Australia, Argentina, Hungary and Hong Kong.

To help visitors navigate the show, the Esxence app - available on smartphones- will provide them with useful information, such as the map of the exhibition space, the agenda, the calendar of conferences, the list of brands, news and press releases for business operatives and aficionados.

While artistic perfumery represents less than 2% of the global beauty market its market share has been rising constantly within the perfumery category and to reach about 10% in many countries.

Agenda of events

As in every year, Esxence continues pursuing its aim to promote olfactory culture, offering its audience of professionals and aficionados a rich agenda of meetings, round tables, workshops, presentations and olfactory itineraries, featuring the presence of international experts, scholars and researchers, including Michael Edwards, author of Fragrances of the World, the world encyclopaedia of fragrances, and the anthropologist, historian and expert of perfumes Annick Le Guérer.

The main issues to be tackled during these meetings are: the analysis and the opportunities of the market, including promising export markets such as Africa and China; the value of the digital world in artistic perfumery; and sustainability as a vital issue in the production chain.

Emerging beauty brands

In parallel, MiCo will be hosting the second edition of Experience Lab. Dedicated to emerging beauty brands, the event will host more than 60 exhibitors presenting a wide array of product categories, including skincare, sun care, oral care, make-up, grooming, baby care, bath & body, home care, lifestyle and beauty tools.