The Estée Lauder Companies (ELC) is betting on [Eastman’s new range of sustainable materials, which was developed using molecular recycling technologies->https://www.premiumbeautynews.com/en/eastman-launches-first-copolyester,16886,en]. The two groups have signed a global deal to move forward in sustainable packaging.
Sustainable packaging goals
This is the first sustainability-based agreement between the specialty materials provider and a major prestige beauty house. It will help drive the increased use of recycled plastics in luxury cosmetics packaging.
"Our suppliers play a critical role in helping The Estée Lauder Companies continue to move the needle and think innovatively about sustainability," said Roberto Magana, senior vice president and chief procurement officer for The Estée Lauder Companies.
Thanks to Eastman’s molecular recycling technologies and portfolio of Renew resins with up to 100% certified recycled content, ELC will gain access to sustainable packaging solutions. The company has committed that, by 2025, 75-100% of its packaging will be recyclable, refillable, reusable, recycled or recoverable. Additionally, the company will increase the amount of post-consumer recycled material in its packaging by up to 50% in the same year.
"Eastman’s molecular recycling technologies and portfolio of Renew products will help drive the achievement of the company’s sustainable packaging goals while maintaining the high-quality aesthetic, safety and performance of our prestige products. We look forward to collaborating with them," added Roberto Magana.
Molecularly recycled polyesters
Eastman’s Renew portfolio includes a line of sustainable polyesters (including Eastman Cristal Renew and Eastman Tritan Renew) produced via molecular recycling technologies that enable using up to 100% International Sustainability & Carbon Certification (ISCC) certified recycled content  and are chemically indistinguishable from their legacy counterparts. According to Eastman, they demonstrate the same high-quality and processing ease of virgin polymers.