During the forthcoming MakeUp in Paris (June 20th-21st, 2019), Essentia Beauty will unveil its R&D work regarding both formulation and packaging in order to meet consumer’s expectations, looking for natural or organic formulas and eco-friendly packaging.
"To have a real ecological approach, it is necessary to reject false pretenses, go beyond technical limits, experiment and innovate. We worked on different refill systems by transforming the packaging into a fashion accessory to create ‘Must haves’, and by optimizing the refill system functionalities to easier consumer’s gestures,” explains Katia de Martino, General Manager of Essentia Beauty.
Still in an eco-friendly logic, the Italian company will present new materials compliant with COSMOS specifications and also packaging adapt to recyclability based mono-material approach.
Essentia Beauty will also present several packaging innovations with functional added value. "As the beauty market needs ‘beauty’, we will unveil particularly aesthetic decorative solutions but also product ranges specifically designed for new generations expecting to be surprised,” highlights Katia de Martino.