Inter Parfums Inc. digitizes their business model and gets a foothold in distribution. The company, through majority owned French subsidiary, Interparfums SA, has signed a strategic agreement and equity investment under which they will acquire 25% of Divabox’s capital through a reserved capital increase. Divabox owns the e-commerce platform for beauty products, Origines-parfums.
As a website of reference for all selective fragrance brands, Origines-parfums is a key French player in the online beauty market. Named the top beauty site by the French consumer group magazine Que Choisir in 2019, Origines-parfums has a customer base of more than 1 million people and revenue in 2019 of EUR 40 million, it is recognized for its customer relationship expertise.
For Interparfums SA, this agreement will enhance the introduction of dedicated fragrance lines and products designed to address a specific consumer demand for this distribution channel and accelerate their digital development.
“With online sales for perfumes and cosmetics growing every year, a trend that has been accelerated by the health crisis, IPSA has been on the lookout for an opportunity to integrate an e-retail dimension since 2019. This partnership fits perfectly with this strategy,” said Jean Madar, Chairman & CEO ofInter Parfums, Inc.
For Origines-parfums, the agreement will provide the resources it needs to strengthen its existing organization and raise its online visibility to support its development in France and in Europe.
“Our goal is to exceed the milestone of EUR 100 million in sales and become a European e-commerce leader for perfumes and cosmetics. This partnership with IPSA provide us with substantial operational and financial resources to maintain the pace of our strong growth,” added Jean Philippe de Peretti, Chairman and CEO of Divabox.