Italy-based luxury brand, Moncler, is about to launch its own line of fragrances in partnership with prestige perfumes and cosmetics creator Interparfums. The exclusive and worldwide license will last till December 31st, 2026, with a potential five-year extension.
Interparfums will create and produce perfumes and fragrance-related products and will distribute them in Moncler monobrand stores as well as selected department stores, specialty stores and duty-free shops.
Moncler was founded in 1952 in Monestier-de-Clermont, near the city of Grenoble, in the French Alps. The brand markets wide range of fashion products linked to the world of the mountain.
The launch of the first fragrance line is expected within Q1 2022.
“This is a great achievement for us. Moncler is the only luxury brand associated to mountains, nature and constant search for innovation and evolution. Moncler has always stood for uniqueness, authenticity, quality and excellence. Its achievements are absolutely distinctive, and we are certain that its uniqueness will be successfully translated into a fragrance,” said Philippe Benacin, Chairman and Chief Executive Officer of Interparfums SA.