Glossier products will be available in most Sephora stores across Canada, effective February 23, 2023, announced the beauty retailer. Glossier’s range of makeup, skincare, and fragrance will also be available on and the Sephora App.

This is the DTC brand’s first partnership with a retail brand in Canada. It comes on the heels of a similar agreement with Sephora to sell its products both in-store and online in the USA.

"This highly anticipated launch was a direct result of listening to our beauty community and our commitment to introduce the most innovative, sought-after brands to our customers," said Jane Nugent, Senior Vice President of Merchandising, Sephora Canada.

Simultaneously, Glossier has opened a fully revamped 7,000sqft flagship on Soho’s Spring Street in New York. In addition to the Soho outlet, the beauty brand also operates its own branded stores in Brooklyn, Atlanta, Los Angeles, Philadelphia, and Washington.