The beauty retailer is opening its 100th store location at Crossroads Station Shopping Centre in Winnipeg. The grand opening of the 4,155 square feet boutique took place on November 18th 2022, marking Sephora’s fourth location in the province of Manitoba.

"We are thrilled to be expanding our brick-and-mortar presence in Manitoba. Our mission has always been to make our unrivaled in-store beauty retail experience accessible to clients from coast to coast, and this is something we’ll continue to strive for as we expand our presence in the Canadian market even further," says Thomas Haupt, the newly appointed General Manager of Sephora Canada. "This opening is also an important occasion for us to celebrate with our clients in Canada, and to show gratitude to communities at large - they are the beating heart of our business and we are proud to serve them."

Since the opening of Sephora Canada’s first retail location in 2004, the beauty retailer has rapidly expanded its brick-and-mortar presence across the country. In 2022, the retailer opened 14 new stores in Canada, including flagship doors such as Sephora Toronto Union Station, the retailer’s first store inside a major Canadian transit hub, where thousands of people pass through every day.

In tandem with the opening and as part of Sephora Canada’s ongoing commitment to championing a diverse and equitable beauty community in Canada, the beauty retailer will donate $100,000 to Native Women’s Association of Canada. The donation is an extension of Sephora Canada’s ongoing partnership with NWAC. In October 2021, the beauty retailer worked with the organization to conduct a first-of-its-kind National Roundtable on Indigenous Beauty, the findings from which were later published in a report, in June 2022.