Drim Tim, Superga Beauty’s tailor-made brand factory, now has a first fully piloted project on the market, with the launch Naf Naf’s collection of five exclusive eaux de parfum.
Comprehensive concept
Naf Naf entrusted the Drim Tim experts in January 2021 with the aim to create and manufacture an entire perfume concept, from branding to supply chain.
Designed by Thierry de Baschmakoff, the bottles of Naf Naf eaux de parfum are made of glass. Their shape is reminiscent of the roundness and sweetness of a ripe, sun-kissed fruit. They are decorated with a matt gold pad printing.
The caps and frets are made of PP and decorated with a matte gold lacquer. The cap evokes a dewdrop exploding on the surface of the water. The message is clear: a sensual and sensory experience.
The cardboard box combines the bright colours associated with the perfumes with a luminous hot foil stamping, again in matt gold, and a ribbon effect print, a reference to the textile world.
The perfumes were packaged in France, by the BPS Fragrance factory, located in Famechon (Somme) and belonging to the Superga Beauty group.
The five fragrances (Hello Paradise, Spicy Rose, Magnetic Kiss, Crazy Drop, Magiz Fizz) were created by Alexis Dadier, master perfumer at Robertet, Alexandra Carlin, master perfumer at Symrise, and Marine Ipert, young talent from the Symrise group.
TV ads
NAF NAF has chosen Miss France 2018 Maëva Coucke as the face of its perfume line. The launch of the eau de parfum collection will be supported by several TV ads including two appearances at the Miss France ceremony. Drim Tim by Superga Beauty and the integrated communication agency Wake have developed and produced a real creative ecosystem for this TV and digital campaign.
