Danish organic wholesaler and body care product manufacturer Urtekram, part of the Swedish Midsona Group, was honoured to receive this year’s award for Best New Product at Vivaness 2017 in the Hair Care category. This was for its new Nordic Berries Shampoo, inspired by some of the Nordic coastline’s most prolific, wholesome berries.

We are very proud to receive the Vivaness best new hair care product award. With every new product, we aim to combine the luxurious with the powerful. To be acknowledged for doing exactly this, inspired by our own location in the beautiful Nordic countryside, is quite a boost! It encourages us to continue developing and innovating even more,” said Bo Iversen, Head of Sales & Beauty at Urtekram International.

Vivaness, the International Trade Fair for Natural and Organic Personal Care and Wellness, held its annual award ceremony on 17 February 2017in Nuremberg, Germany, honouring the innovations of international organic personal care product manufacturers.

Urtekram’s winning product is part of the Nordic Berries line, inspired by the Nordic coastline. The line is enriched with the natural caregiving and regenerating properties of sea buckthorn, blueberries and cranberries, nurturing skin and hair and leaving you with a true sense of wellness.

According to Urtekram, the Nordic Berries Shampoo “provides hair with great nourishment and moisture,” thanks to its hyaluronic acid content. Willow bark extract benefits the scalp and enhances the effect of other plant ingredients. The shampoo is certified organic by EcoCert Cosmos Organic and approved by the Vegan Society.

Based in Denmark, Urtekram has been making organic body care products since 1972 and produces more than eight different lines of personal care products.