Daniel Mahler has been promoted to Executive Vice President, Global Transformation and Category Leadership, of The Estée Lauder Companies (ELC), effective July 1, 2021. He will continue to report jointly to Fabrizio Freda, President and Chief Executive Officer, and Tracey T. Travis, Executive Vice President of Finance and Chief Financial Officer.
To date, Daniel has led a broad spectrum of strategic enterprise-wide change priorities at the company. He co-designed and operationalized ELC’s integrated Transformation model to accelerate key pillars of change and embed those capabilities within the organization as new, permanent ways of doing business. His contributions include helping to orchestrate the following company initiatives: further establish the Asia-Pacific region as a second home market for the long-term; evolve ELC’s approach to brand innovation and category portfolio management; step-change brand creative capabilities; support digital transformation to deliver best-in-class, High-Touch digital experiences to consumers; and accelerate ELC’s corporate approach to Social Impact and Sustainability.
Daniel will also continue to oversee ELC’s Category Leadership capability with the goal of maximizing the group’s portfolio of brands.
Daniel joined ELC as Co-Chair, Global Transformation Committee in 2020 from top global management consulting firm Kearney.