US retailer CVS/pharmacy recently opened of the third Beauty 360 location in Ridgefield, Connecticut. The prestige beauty store also added ten new brands across cosmetics and skincare and has introduced hair care to its product offering. The new brand partners are Vincent Longo, Cargo, Jack Black, Anthony Logistics for Men, Mario Badescu, Bioelements, Philip B, LOLA, H20+ and Neil George and will be available at all Beauty 360 locations beginning this month.
Beauty 360 was launched by CVS/pharmacy in November 2008 with the inaugural location in Washington, D.C., followed soon after by the second store in Mission Viejo, California. “The retail model of placing a prestige beauty shopping environment next door to a CVS/pharmacy location has enjoyed a successful launch period and more stores are scheduled to open throughout 2009,” the retailer said in a release.
“We look forward to the continued expansion of Beauty 360 in 2009 and to remain committed to making prestige beauty more accessible to customers everywhere,” added Mike Bloom, Senior Vice President of Merchandising for CVS/pharmacy.
Ahava spokesperson, actress Kristin Davis, joined the opening ceremony of the Ridgefield store and cut the ribbon with Ridgefield First Selectman Rudy Marconi. The Ahava line is currently available at Beauty 360 stores.