CVS/pharmacy, largest pharmacy chain retailer in the US, was presented the “Retailer of the Year” Award by Women’s Wear Daily Beauty Biz in the magazine’s annual Beauty Awards issue. The award was announced at the WWD Beauty Biz Awards breakfast, hold in New York City on December 11.
The inaugural Beauty 360 location opened on November 3, 2008 at 1350 Connecticut Avenue NW (Dupont Circle) in Washington D.C. The second Beauty 360 location opened on December 9th at 25272 Marguerite Parkway in Mission Viejo, California. Both locations are adjacent to CVS/pharmacy stores and can be accessed via a breezeway as well as a separate store front entrance. More locations are being explored across the country for 2009 “in markets where beauty performs exceedingly well,” the retailer says in a release.
By locating Beauty 360 stores where women already shop, next to the drugstore in her neighbourhood, CVS hopes to boost the prestige beauty retail segment in the US. A similar shift was initiated by Shoppers Drug Mart au Canada.
