Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Cupcake-shaped caps in Surlyn for L’Acqua di Fiori’s new perfume line

Brazilian beauty brand L’Acqua di Fiori has chosen DuPont’s Surlyn resin for the caps of its Cupcake Me new line of fragrances, inspired by traditional American cupcakes and targeting “tween” consumers (girls aged 8-12 years).

The packaging was created by L’Acqua de Fiori marketing team and Abner Brito, the company’s designer. To stick to the traditional American cupcake image, Abner Brito has chosen a standard glass bottle decorated with two EVA [1] layers and closed by a red cherry-shaped perfume cap. "Our main concern was maintaining the toughness and safety, without losing the product’s charm and attractiveness for this age group that is so demanding and linked to the new trends,” said Célia Anrelink, L’Acqua di Fiori product manager.

The Surlyn resin has several applications in the cosmetic industry, primarily in caps for perfumes or pots. “The material was chosen by L’Acqua di Fiori packing development team because of the brightness, charm, toughness and safety requirements in the initial packaging planning," explained Janine Carvalho, sales representative of Polymers for Packaging and Consumer Products division at DuPont Brazil.

The Cupcake Me line features two fragrances: Napolitano Chic and Caramelo Divertido. The two products are on sale in all L’Acqua di Fiori stores in Brazil.

Footnotes

[1] ethylene vinyl acetate

© 2013 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close