Croda has partnered with Canadian company Anomera to launch ChromaPur CV2 and ChromaPur CV7, two new spheroidal cellulose powders that offer a sustainable and functional replacement to plastic microbeads in skin care and colour cosmetic applications.
The two 100% natural, readily biodegradable, vegan and COSMOS approved ingredients are derived from upcycled black spruce (Picea mariana) pulp, using a patented technology. According to Croda they offer exceptional sensory and optical benefits, including a soft-focus effect in skin care, and a better pay-off, coverage and colour intensity in colour cosmetics.
“ChromaPur CV2 & CV7 demonstrate performance similar or better than plastic microbeads, providing a sustainable and functional alternative and help to tackle plastic pollution concerns,” said the company in a statement.
Headquartered in Quebec, Anomera focuses on the development of high quality Carboxylated Cellulose Nanocrystals, derived from black spruce pulp sustainably harvested in Canadian forests. The Carboxylated Cellulose Nanocrystals are converted into a micron sized powders to create ingredients that meet the beauty industry needs.
Aude Lemoine-Dessaint, Croda’s Marketing Manager in Beauty Care commented: “We can see a rising number of conscious consumers pushing the beauty industry for more sustainable solutions. Being one of them, I’m very proud to offer the possibility of personal care product with such a positive impact on the environment.”
Croda and Anomera have entered into partnership in 2020, to jointly develop innovative multifunctional beauty ingredients, with Croda becoming the exclusive distributor of Anomera’s materials in the personal care market.