The impact of infrared rays on skin ageing is now well-known. Photo-ageing contributes to decrease skin elasticity and skin firmness resulting in the accelerated apparition of wrinkles and spots. Consumers are increasingly aware of the effect of the sun’s rays on the skin and with recent press focusing on the impact of IRA, they are looking for broader sun protection that expands beyond UV.
A broader spectrum
Croda’s Infraveil range has been designed precisely to meet this demand. Based on patented titanium dioxide dispersion technology and with independently verified IRA protection. Despite their large particle size, Infraveil dispersions ensure a minimal whitening effect on the skin, making them an ideal solution for both skin care and sun care applications, as well as colour cosmetics.
“Used together with the Solaveil range of inorganic filters, Infraveil can deliver complete solar light protection,” explains Croda in a statement.
Infraveil IT-600 also has the added benefit of being COSMOS approved, making it particularly appealing for natural brands who are also demanding highly functional and innovative ingredients that meet new, emerging trends.
Croda voted most admired company in the British chemical sector
Croda International Plc has been voted Britain’s Most Admired Chemicals Company for the fourth year running, as well as being named Britain’s fifth Most Admired Company overall.
The results of the awards were published on 29 January 2021 in a special edition of Management Today and are the outcome of a peer-review study of corporate reputation.
The awards are based on interviews with board directors, analysts and City commentators and recognise factors critical to business success across 12 categories, including sustainability, quality of management, quality of products and services, and leadership.
Croda’s success in the awards followed recognition from peers for its environmental responsibility, with the company placed fourth in this category, ahead of 246 other companies included in the study.