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Cosmoprof Worldwide Bologna 2017 will highlight multicultural beauty

Cosmoprof Worldwide Bologna, which will celebrate its 50th anniversary, will hold the first edition of Tones of Beauty, a multicultural beauty showcase dedicated to “Black & Brown” beauty products, continuing a project which began two years ago at Cosmoprof North America.

Tones of Beauty will be held inside Cosmoprime, a preview of Cosmoprof Worldwide Bologna 2017, which from 16 to 19 March, in conjunction with Cosmopack, will host international companies with a strong focus on retail.

The initiative enjoys the collaboration of love, Aunt Bonnie, a US-based global media platform focused on communication and marketing strategy for black and brown beauty brands. "I’m very excited to introduce a handful of game-changing black & brown brands that have been long deserving of the Cosmoprof Worldwide Bologna platform”, says Corey Huggins, founder and CEO of love, Aunt Bonnie.

According to Cosmoprof organizers, the development of multicultural beauty responds to several trends including: the expansion of middle classes in emerging markets, as well as women’s higher education and increasing disposable income, and increased diversity in several mature markets. In the USA, African-Americans would represent 3.7% of the beauty market. Black and brown women spend 80% more on cosmetics and nearly twice as much on skincare products than other customer categories.

From brands’ perspective, multicultural beauty is a new vector of growth. Developing products for a broader range of hair and skin types addressed to non-Caucasian customers helps companies focusing on more personalized textures and formulas, covering the specific need of all customers,” add Cosmoprof organisers.

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