Located in pavilion 19, the new area will gather:

 the Extraordinary Gallery, Cosmoprof exclusive area dedicated to emerging and innovative luxury beauty brands and companies,
 the Premium Perfumery zone, dedicated to masstige exhibitors and perfumes, cosmetics and toiletries,
 as well as the International Buyer Lounge, where are organized meetings between Cosmoprof and Cosmopack exhibitors and selected distributors and brands.

In collaboration with Accademia del Profumo and Cosmetica Italia, the Italian Personal Care Association, the Cosmoprime area will also include The Perfume Factory where all the industrial steps of the production of a perfume will be reproduced, from olfactory creation to maceration, from filtration to filling, packaging and cellophane wrapping. To celebrate the 50th edition of Cosmoprof Worldwide Bologna a fragrance will even be produced in limited edition.

The Perfume Factory will also host the Accademia del Profumo Awards ceremony with a location designed for that purpose.

Eventually, the new area will also host the Cosmoprime Forum, an educational program featuring workshops and round tables with a focus on present and future beauty trends and retail issues.

Specific schedule

Cosmoprime will open its doors to visitors from 16-19 March 2017, in conjunction with Cosmopack, the part of the fair dedicated to the beauty supply chain. According to the organisers, this timing “will allow professional visitors to spend one more day in scheduling B2B meetings and increasing their network and, at the same time, business relationships between the beauty industry, exhibiting at Cosmopack, and companies of finished products attending Cosmoprime will be easier.

The 2016 edition of Cosmoprof Worldwide Bologna has been characterized by record numbers, with 2,510 exhibitors and more than 200,000 visitors attending the show.