Held at Mandalay Bay Convention Center in Las Vegas, Nevada, on July 9th -11th, Cosmoprof North America (CPNA), the annual B2B event dedicated to beauty professionals and industry insiders, once again delivered record breaking exhibitor and attendee figures. The event welcomed 36,787 attendees,(up 9 % from 2016), who engaged with record breaking 1,278 exhibitors (up 9% from 2016), representing 45 countries. The show floor space covered 293,306 sqf (27,249 sqm) with an increase of 4% compared to the previous year.
As usual, the event delivered domestic and international business development opportunities as well as insights and inspiration through education.
“Furthering in its mission to inspire, the event remains THE place where entrepreneurs can have access to top knowledge resources like Google and FIT Capstone and research companies like Kline & Company. Coupled with insights from worldwide experts from retailers (like VIP.com/China and QVC), trend forecasting from international firms and leaders sharing business tips across the beauty spectrum, the 3-day event offered endless business building tools within the 38 unique sessions,” said the organizers in a release.
Eventually, CPNA created a full rounded program to emphasize and highlight the packaging sector. This year marked the debut of a new program, Discover Pack where innovative suppliers covering various facets of the supply chain were featured; these companies enjoyed a distinctive design and dedicated marketing along with guaranteed meetings from leading companies such as Estee Lauder Companies and Sephora.
The next Cosmoprof North America edition will be July 29th through 31st, 2018.