The 14th edition of the annual beauty trade show, which was held from the 24-26 July 2016 at Mandalay Bay Convention Centre in Las Vegas, welcomed 33,750 attendees (12.5% increase to 2015) engaged with record breaking 1,154 exhibitors representing 38 countries (12% increase from 2015)
Visitors were able to see and experience new sections like Discover Green (a special area curated with the input from Insiders Guide to Spa and dedicated to “eco-friendly, clean, organic and/or natural beauty products”) and Glamour Me (a new beauty lounge that allowed attendees to meet participating exhibitors and have their hair, nails, skin or makeup show ready with quick 30 minutes services to experience their products first-hand), along with show favourites, Discover Beauty (a high-end curated section presenting a line-up of start-up beauty brands and combining pre-arranged face-to-face meetings with key retail buyers such as Neiman Marcus, Lord & Taylor, Barneys New York, HSN and Kohl’s with a traditional exhibition presentation where all attendees are invited to come and discover these brands), Tones of Beauty (an area showcasing a select group of multicultural brands across every major sector: skin, hair and colour) and Discover Scent.
Regarding the supply side, the International Business Forum & Exhibition returned for the second year focusing on companies specialized in contract manufacturing, packaging, machinery, OEM and raw materials. The program benefited from key strategic placement on the show floor and a full package that includes buyer meetings.
The show floor space covered 280,991 sqf (26,105 sqm) of space with an increase of 10% compared to the previous year.
“This year was also about igniting the power of some of most influential beauty influencers in the business and giving the exhibitors a chance to be covered on their social media channels. With over 23 million impressions and 400 posts these influencers which included ethnic, multi-cultural, television personalities, vloggers, and bloggers brought the show to a new level and really solidified its title of best in business,” added the organizers.
The 2017 edition will be held on July 9th-11th at Mandalay Bay Convention Centre.