Cosmoprof CBE ASEAN back in Bangkok for 5th edition, 24-26 June 2026

“Now in its 5th edition, Cosmoprof CBE ASEAN continues to grow as a privileged business platform for international brands, manufacturers, distributors, retailers, and beauty professionals interested in developing new opportunities across Thailand, ASEAN and the wider Asia-Pacific region,” claim the event’s organizers.

Fast growing event

Cosmoprof CBE ASEAN’s 2026 edition will welcome around 700 exhibitors, marking an 8% increase compared to 2025. The event will span 6 halls and cover an expanded exhibition area of 33,000 sqm, 30% larger than the previous edition. The international presence is also growing with 48% of the exhibition area occupied by Thai companies and 52% by international exhibitors.

Cosmopack, the show-within-the-show making its debut this year, will represent 53% of the total exhibition area, highlighting the strategic role of the supply chain for local players.

The debut edition will feature leading companies from Thailand and international markets, including Beautynova, Marchesini Group, Italcosmetici and AB Cosm from Italy, Jwu Ching Enterprise, Sing Pen Taiwan and Funt International from Taiwan, Nox Bellow Cosmetics, Suzhou Ante Cosmetics and other players from China, as well as Thai companies such as AEC Resources Development, Cosmina, Giffarine, Do Day Dream, Ibio, International Laboratories Corporation, Revomed, SPC Cosmetics, Milott Laboratoires, Pathawin, Roy Consumer Products and S&J International Enterprises.

The show is expected to attract 25,000 visitors (a +20% increase vs 2025), included more than 550 qualified buyers from Thailand, ASEAN countries, Asia-Pacific and Europe, participating in the International Buyers Program curated by the organizers.

Cosmoprof CBE ASEAN 2026 will also feature five country and region pavilions: Italy, Taiwan, South Korea, China and Thailand.

A special spotlight is placed on Italy, which holds the title of Country of Honor for the 2026 edition. The Italian Country Pavilion, organized by ITA – Italian Trade Agency in cooperation with Cosmetica Italia, the Italian Personal Care Association, will host 20 participating companies.

Among the leading exhibitors joining the finished product area are international and regional companies such as Nova Laboratories from Malaysia, Amazeplus and Cosmetex Roland from Japan, Gehwol and Amory London from Germany, Gibest / Nine Tails and Mixsoon from South Korea, Khat Al Rasasi Perfumes from the UAE, Luxane from France, G.V.F., Italian Group, Kleral System Srl, Morgan Pharma, Parlux and Pettenon Cosmetics from Italy, Fiterman from Romania, Nuna Beauty Lab Inc from USA, as well as major Thai players including Karmart, Ingu, Mistine, Mizumi and Srichand.

Thailand’s growing importance in beauty

The development of Cosmoprof CBE ASEAN and the launch of Cosmopack CBE ASEAN reflect Thailand’s growing relevance within the global beauty industry. The country has a well-established cosmetics sector, supported by strong OEM and ODM capabilities particularly across skincare, haircare, and color cosmetics, with manufacturers offering fully integrated services from formulation and product innovation to packaging and labelling.

Thailand’s cosmetics industry records an average annual growth of 10% to 20% and ranks 17th worldwide in beauty product manufacturing. According to Custom Market Insights, the Beauty & Personal Care market in Thailand is expected to grow at a CAGR of 5.45% between 2025 and 2034, reaching USD 7.87 billion by 2034, from USD 4.75 billion in 2025.

Educational and networking program

Cosmoprof CBE ASEAN 2026 will also offer a rich program of educational content, special areas and immersive initiatives designed to provide professionals with market insights, trend perspectives and new business opportunities. The agenda will feature 17 CosmoTalks, two Onstage events, and seven Beauty Studio sessions focused on key topics including ASEAN market trends and consumer behavior, regulation, branding, retail strategies, professional beauty, wellness, and nail care.

The line-up will include contributions from international speakers and partners such as Statista, Kline, Beautystreams, the ASEAN Cosmetic Association, and the Halal Product Organizing Agency, alongside local experts and leading companies.

Additionally, Cosmopack CBE ASEAN presents The Sunscreen Factory, a live installation showcasing the creation of a sunscreen developed with selected Thai manufacturers and suppliers - Derma Innovation Company Limited, Propack Asia Company Limited, Ther Line, Napat Packaging Company Limited, Selcon Co., Ltd. The project will offer visitors an immersive journey through the full production process, from formulation to packaging, and highlighting the value of the cosmetics supply chain.