Famous Italian photographer Oliviero Toscani is the author of the advertising campaign for Cosmoprof 2017, which will be held from 16th to 20th March, 2017, in Bologna, Italy.

The 2017 edition is a special appointment for the beauty trade show which was created in 1967 and will celebrate its 50th anniversary.

The advertising campaign of Cosmoprof 50 focuses on women’s faces with a touch of colour appearing here and there, similar to a touch of make up on lips, eyes and hair. The faces of different origins, represent “a new idea of beauty with no ethnical border, a synonym of the multi-cultural world of Cosmoprof,” said the organizers of the show.

Photos from Oliviero Toscani will also be used to promote other Cosmoprof shows (Las Vegas, Hong Kong).