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Markets & trends

Cosmoprof Bologna closes 50th edition with plans for international growth

The 50th edition of Cosmoprof Worldwide Bologna welcomed more than 250,000 visitors from 150 countries, about the same figure than last year. According to the organisers, the number of foreign professionals grew by +16% compared to last year. With 2,677 exhibiting companies from 69 countries and with 29 Country Pavilions this edition was the biggest and more international ever. The show also announced a new partnership with Feira Belleza y Salud in Colombia, as well as plans to cover India by 2019.

One of the main innovations of the 50th edition of Cosmoprof Worldwide Bologna was the creation of a new B2B area dedicated to cosmetic brands with a focus in retail channels. The new Cosmoprime special area featured 151 exhibitors, 81% of them from foreign countries showcasing a large variety of cosmetic brands, from high-end mass market to prestige and niche segments. Niche and high-end brands have been presented in the Extraordinary Gallery, while the Tones of Beauty area gathered multi-ethnic beauty brands. The area, which opened simultaneously to Cosmopack, one day before the rest of the show, also hosted the CosmoTalks round tables and presentations dedicated to insights on the world of retail and the future of the beauty market.

Cosmopack awards innovative suppliers

Innovative suppliers were honoured on the occasion of Cosmopack, the B2B event which involves the international beauty supply chain. The 4th edition of the Cosmopack Wall Awards contest was held on the theme “Let’s get emotional…urban poetry”, to highlight how the emotion arisen by original packaging design, by the texture of a cream or by a fragrance may drive the purchase process by final customers. An international jury voted the winners among 24 finalists:

- Gotha Cosmetics for “Bi-Metallic Eyes & Face Color Veil”, a lightweight and easy-to-apply cream for face and eyes (category Formula Make Up).
- MYC Packaging Innovation for “Transforming Eye Shadow Kajal” an innovative packaging line for eyes and lips products (category Packaging Make Up)
- Geka won the award in the category Technology for “Bottle in Bottle Marble Mascara”, the first mascara with a “marble-effect” packaging.
- Ancorotti Cosmetics won the award in Design category for its “Extruded Powder”
- Pink Frogs Cosmetics won the award in the Formula Skin Care category for “Sleeping Metallic Mask”, a facial mask rich in detox ingredients, nourishing and anti-age.
- Karza won the award for the Packaging Skin Care category thanks to “Helium”: an innovative dispenser for cosmetics, to protect the integrity of the products.
- O-Pac won the Inspiration award with its product “24h Urban Kits in Wipes”, thanks to the anti-pollution action of the micellar water.
- Chromavis won the Special Avant-Garde Award with the product “New vision eyes & lips”. Its technology combines two different textures to get different performances without any physical barriers in a single all-over product.

International growth

The Cosmoprof show, which already has branches in Asia and North America, recently confirmed its partnership with Iran Beauty & Clean. Cosmoprof Bologna will be exclusive international agent of the 24th edition of this exhibition, to be held at the Teheran International Fairground from April 25. Furthermore, in September BolognaFiere Cosmoprof will start working with Feira Belleza y Salud in Bogota, Colombia, widening its reach to Latin America. “And then we are working to develop a project that in 2019 will cover India," said Franco Boni, President of Bologna Fiere.

V.G.

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