The BolognaFiere Group and SoGeCos, the owners and organizers of the Cosmoprof Worldwide Bologna tradeshow, have signed a strategic partnership agreement with Ipekyolu, the Turkish organizer of BeautyEurasia. Starting from the 2010 edition BeautyEurasia, the parties will work together to further develop the event, which is held annually in Istanbul.

BeautyEurasia’s 2009 edition attracted more than 340 exhibitors from 40 countries and welcomed more than 17,000 professional visitors. The 6th edition of BeautyEurasia is scheduled for 17th -19th June 2010 at the Tuyap Exhibition Centre, Istanbul.

Tuyap Exhibition Centre, Istanbul