Considering there is a lack of a packaging solutions to meet the specificities of solid cosmetics, Cosmogen is continuing to develop its patented mono-material stick technology presented in September 2021 at the Luxe Pack Monaco trade show.
The ReUse stick is refillable (56% plastic saved with each refill), mono-material (PP) and watertight to facilitate the preservation of products containing water or solvents. To protect the brand’s image, the refill cannot be used without being lodged in the outer casing. In addition, the ReUse stick is fully customizable.
Tested formulas and integrated applicators
In partnership with Anjac Health & Beauty, Cosmogen has validated the compatibility of the stick with different formulas (foundation, suncare, moisturizer). Full service solutions (pack + formulas) are therefore available.
In addition, Cosmogen has developed removable and washable applicators that can be placed on the top of the ReUse stick.
Two types of applicators have been developed for different types of products: a brush for skincare and make-up products, a metallic cold-effect tip for a massage-type application.
Kabuki brushes for solid skin care
Also with the aim to improve the experience of applying solid cosmetics, Cosmogen has developed a range of small brushes with wide handles. These new kabuki brushes allow a simple, hygienic and sensory application of solid cosmetics: one just has to wet the tuft and rub it on the product before application.
"The way many solid products available on the market are applied on the skin raises hygiene questions or generate a poor sensorial experience", explains Maud Lelièvre, Marketing & Communication Director at Cosmogen.