After breaking its previous records last year, with 762 exhibitors from 30 countries and 25,627 visitors, the organizers of the three day show announce almost 900 exhibitors from 35 countries and expect 30 000 visitors this year. The show is held at the same time and under the same roof than two other events: Cosme Tech Tokyo, dedicated to the development of cosmetic products and gathering packaging and ingredients suppliers, and Inner Beauty Tokyo, dedicated to beauty and health foods. The three events form the Cosme Week Tokyo, concomitant to the Life Style Week which features eight specialized trade fairs focusing on gifts, baby and kid products, stationary, homeware and fashion. This unrivalled conjunction of events helps to attract a large number of visitors.
“Made in Japan” cosmetics
With the J-Beauty label being one of the most attractive trend around the globe - certifying both quality and technology - visitors from the rest of Asia-Pacific region, but also from North America and Europe come to visit the show in order to source innovative products or get inspiration from local trends.
“Recently, we have seen the rise of Japanese cosmetic products using regional and traditional ingredients such as horse oil, salmon collagen, mild rice bran water from Kyoto or Mt Fuji water,” explain the organizers.
Organic and natural products
Reflecting the continued growth of the organic/natural beauty market in Japan and Asia, this segment now accounts for an important part of the show floor. As far as “made in Japan” products are concerned, the use of local ingredients is a predominant trend for natural and organic products too, in particular local botanicals, or typically Japanese substances such as SakeKasu (Japanese sake extract).
With Japan being the world’s second largest cosmetics market, the show also attracts numbers of international exhibitors. About 35 countries should participate in the 2020 show, mostly from Europe - including France, Italy, Poland and Germany - and the USA. Exhibitors from other Asian countries, in particular from Korea, and from Middle East also showcase their products.