In order to highlight a selection of its iconic products, Yves Saint Laurent entrusted Cosfibel with the creation of five 100% cardboard coffrets and a premium positioning.
Recently launched in stores, these coffrets are designed to contain a selection of the brand’s iconic skin care, makeup and fragrance products in mini-sizes for discovery or travel purpose.
Green or nothing
Cosfibel rose to the challenge, creating these elegant, strong coffrets, while patenting a specially designed chock. These deep chocks integrate cutout shapes and are clipped into their housing thanks to an ingenious slot system. They are then covered with the same paper, perfectly shaped to fit the products, guaranteeing the whole structure is just as strong as if they were made from plastic.
As far as decoration is concerned, the brand’s famous logo designed by Cassandre is either hot-stamped or made from gold-colored metal, applied by hand for a beautiful 3D effect.