Available in 36 shades, Color Queen is an eyeshadow enriched with ultra-pigmented oils. To respect the brand’s request for a sustainable makeup product, Texen’s CEICA factory worked to reduce the amount of raw materials used and the number of components.
The injected compact is made up of two parts with a hot-stamped décor, holographic on the base and silver on the lid. The two parts are assembled in-line at the same time as the lid is injected.
A sustainable compact
In order to lower the packaging weight and the number of components, Texen has clipped the case together, removing the need for a metal pin, and the lower part has been gutted. This eco-design allowed saving of 25% in plastic weight compared to a more traditional design.