Citróleo is searching globally for ideas from professionals, students, partner companies and researchers with the aim of overcoming obstacles and exploring the opportunities present in the vegetalization of cosmetic formulas in a sustainable manner.
The first “Open Innovation” challenge launched by the producer of cosmetic ingredients features the theme “Innovation and digitalization: the connection between biodiversity and the chemical industry.” Participants, who can sign up at https://innovation.quimiweb.com/ by April 14, should initially present their ideas and solutions focusing on the theme. The top three projects will be awarded a total of USD 15,000.
Open Innovation Citróleo Citrobio
Registration: By April 14, 2021
The Brazilian company started its international expansion in 2014. In the same year it joined Beautycare Brazil, the Internationalization Project of the Brazilian Personal Cosmetics, Toiletries and Fragrances Industry, created by the Brazilian Association of the Cosmetics, Toiletries and Fragrances Industry (ABIHPEC) in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Since entering new geographic markets, Citróleo has not only expanded its product line, but has also been showing growth in its exports, year after year, having reached results in 2020 corresponding to 85% of its total invoicing.