To present their latest make-up collection, Chromavis has chosen a new engaging communication tool: a face mapping that allows clients to discover and navigate the new collections through an original digital experience.
“A new way of communicating make-up, a photo that allows to rotate the face 180°, to zoom it closer to a very high degree of detail, allowing you to perfectly see the product applied on the model’s face. A revolution of the classic standards of presentation,” said the Italian manufacturer in a statement.
Chromavis believes this breakthrough way to digitally present new products will help clients and creative teams to have proactive discussions new projects and innovation, while maintaining social distancing where required.
A-Head collections 2022
As far as the new -HEAD Collection is concerned, it features five ranges of colour cosmetics based on the 2022 trends idenditified by Chromavis:
Quaint is pure sophistication. A contemporary and nostalgic collection that brings makeup addicts into a past era. Clean ingredients live together with quality, durability and effectiveness for a “reinvented” make up style made for consumers that desire to “slow down” and escape from virtual era. High colour impact, luminous and satin finishes.
Moving onto the most revolutionary effect collection, Medusa portraits a universe for those who desire to experiment while having fun with cosmetics. Full of melting, jelly, watery, black undertones and multi reflective products, Medusa is pure creativity and experimentation.
For those who desire a wellbeing experience, Beauty Refuge, represents a caring sanctuary and therapy collection, rich in active ingredients that perform as barriers for the skin and nails with delicate skin finishes.
With lively and skin-enhancing formulas, Terra brings the power of sun and becomes radiance! Formulas beautifully warm up the skin with radiant, glow and warm tones and create a natural sun-kissed light. Multiuse and functional skin actives are the key!
Eventually, Delicate Wilderness is the most vivid line. It offers clean, vegan and natural formulas that play with asymmetries and designs on both products and packaging. For consumer that love eye-popping looks and delicate hints of colour as a way of self-expression.
Each collection includes a collectable box featuring Chromavis’ patented powder technologies and visual effects.