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Chromavis Fareva: Total creativity for the fourth edition of Chromaville in Bologna

The Franco-Italian group specialized in the creation and production of make-up products has proven once again in Bologna its great capacity for creativity and innovation.

Romualdo Priore

Romualdo Priore

In a new location of over 1,000 square metres at “Autostazione di Bologna”, Chromavis Fareva has developed a fantastic world of colours and trends for its customers and suppliers in a so-called “unusual and visionary” urban path made of products, collections, trends but also of important novelties.

“Visionnaire” definitely aimed to be a real open-air laboratory, the room of ideas, a path to fight the frenzy and the pretence of an immediate innovation and to give space to the creativity of those who visit it. Anyone who entered this room past through a labyrinth made of tissues, fabrics, objects, unusual materials and installations away from the cosmetic world but capable of generating inspirations for future products, concepts and systems.

Everything there was in continuous evolution, thanks to the presence of a group of researchers and trend-hunters that - together with Chromavis - have identified and represented with their installations the nine moods that will materialize in trends over the next three/five years.

Jean-Yves Bourgeois

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