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China Beauty Expo 2018 to put Japan and perfumes under the spotlights

On its 23rd edition, China Beauty Expo, which will be held on 22-24 May 2018 at the Shanghai New International Exhibition Center, will honour Japan and will put a special emphasis on perfume with a dedicated area created in partnership with global design agency Cent Degrés.

CBE 2018 expects 3,500 exhibitors and 450,000 visitors

CBE 2018 expects 3,500 exhibitors and 450,000 visitors

Special focus on the J-Beauty

Japan will be the country of honour at this year’s China Beauty Expo (CBE). In order to support this initiative, Japanese brands will be highlighted and the Japanese cosmetics knowhow shared to the visitors. “Though Chinese brands are starting to focus on technology, they are still at a disadvantage compared with Japanese brands,” says Dr. Yang Jianzhong, President of the Japan-China Cosmetic Exchange Association.

In cooperation with the organisers of CBE 2018, Dr. Yang Jianzhong, a noted skincare expert, is inviting 25 top scientists, including Dr. Ronald Marks, a 38-year Shiseido veteran who specializes in anti-aging and skin whitening research. They will share their latest research results and trends in their respective fields.

During CBE 2018, we will also organize a new product-matching event that focuses on popular Japanese and Korean imported brands. CBE will also create opportunities for Japan’s top retailers to meet with Chinese channels and retail groups during its China Cosmetics Retail Summit,” emphasis Mrs Ying Sang, Deputy General Manager at CBE.

Focus on perfumes

Another focus will be staged in Hall N5, where are gathered major international make-up brands, such as Maybelline, Max Factor, Red Earth, Can Make, Tony Moly, Memebox or City color. The hall will host the Perfume Village organized in collaboration with Cent Degrès China.

The Village will comprise an exhibition held with the International Perfume Museum of Grasse, France, and a showcase of premium beauty Chinese and international fragrance brands. The idea is to promote perfumes and to highlight their emotional values and ingredients specific to the Chinese culture connected to ancestral Chinese medicinal techniques and values.

The section is designed as a district with a garden, where you will find high-end perfume brands. The N5 fashion district’s sensory garden is likely to be a surprise winner at CBE 2018. This display of perfume innovation comes at a time when the global perfume market is expected to reach US$5.6billions, according to GIA. China and other Asian markets also offer huge potential,” says Matthieu Rochette, General Manager of Cent Degrés China.

Nez La Revue, published in Chinese

To further celebrate the art of perfumer, Nez La Revue will also collaborate with Cent Degrés and CBE and will print a special issue in Chinese (5000 copies) in order to support the development of the local fragrance market. “Chinese consumers are more and more knowledgeable about perfume and are looking for qualitative content on perfume practices, history and general knowledge but also on raw materials and new creative trends. The aim of this special issue is to compare the Chinese culture related to smell, perfume gesture and local tradition with the occidental contemporary culture of perfume,” says Dominique Brunel, publisher of Nez La Revue.

Nez La Revue will distribute 5,000 copies of a special issue in Chinese as well as 5,000 of its latest English issue.

Nez La Revue will distribute 5,000 copies of a special issue in Chinese as well as 5,000 of its latest English issue.

CBE in figures

For the 2018 edition, CBE is expecting 3,500 exhibitors on over 260,000 sqm of exhibition space and more than 450,000 visitors. Exhibitors will include more than 1,200 international brands from 26 countries and regions (increased by 90% over last two years), including Australia, Canada, France, Germany, India, Israel, Italy, Japan, South Korea, Spain, Turkey, UK and USA to name a few.

The supply chain representing one third of the exhibition’s space will gather over 1,000 exhibitors in 2018 with packaging, formulation, ingredients, accessories and services to Beauty Brands. To support the growth of this sector, CBE will feature the Beauty Ingredient Formulation Forum in its 3rd edition, with a program designed in partnership with IFSCC led by Claudie Willemin, physics-chemistry and formulation expert in skin care applied research in R&D. It will consists in a whole day conference with scientific R&D experts from Estée Lauder, L’Oréal, Shiseido, Amorepacific, Sunjin, Ashland, Pola, Merck, Greentech and BioAlternatives to demonstrate the latest beauty and science topics.

Éva Lagarde


  • Ying Sang, Deputy General Manager, China Beauty Expo
  • CBE 2018 expects 3,500 exhibitors and 450,000 visitors
  • Hall N5 will gather prestige beauty brands
  • CBE - The Perfume Village
  • CBE - The Perfume Village
  • A special issue of Nez La Revue will be printed in Chinese.
© 2018 - Premium Beauty News -
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