Follow us twitter facebook
Edition: Global
Click here to subscribe toour free weekly newsletter click here
Industry buzz

Carestia Arcade Beauty to present innovative blotters

Carestia (Arcade Beauty Group), which specializes in luxury scented and unscented paper, is taking advantage of their presence at the Pack & Gift trade show to present two innovative blotters.

The " Scented Pochette”

This blotter card is sprayed and inserted into an airtight packette. This process allows for minimal fragrance usage oil as well as accurate fragrance rendition. The airtight packette ensure the top notes are preserves and guaranteeing a longer shelf life.

Regarding design, blotters can be highly customized into various shapes for a unique in-store gesture.

The E-blotter: a connected sample

The e-blotter consists in a standard blotter where a QR code is printed, thus enabling the brand to offer digital information to the consumer.

The new blotter also gives brands the opportunity to collect data on how consumers interact with the sample. Arcade Beauty offers full a turnkey solution by creating and printing the QR code, creating the event website and finally campaign tracking and analysis.

Like the other blotters from Carestia, it can be unscented for use as a tester in store or pre-scented in the factory. This blotter is designed with a broad area for marketing communication.

© 2017 - Premium Beauty News - www.premiumbeautynews.com
latest news
Focus
MakeUp in newYork hosted more than 3800 visitors, with a growth of 12% of international guests.

MakeUp in New York moves to Javits Center to continue growing

The latest edition of MakeUp in NewYork was a huge success, announced the organisers. Held at the Center415 on 5th Avenue, in Manhattan, on September 11&12, 2019, the two-day B2B event dedicated to the makeup and skincare supply chain welcomed more than 3800 visitors, with a growth of 12% of international guests. Brazil, Canada, (...)

read more
job opportunities
Experts’ views
Victoria's Secret or the failure of a conservative positioning?

Laurence Bacilieri
Victoria’s Secret or the failure of a conservative positioning?

When the Victoria’s Secret show was cancelled it didn’t come as a surprise. In May, it was reported by The New York Times that the show would no longer be broadcast on network television. “We must evolve and change to grow. With that in mind, we have decided to re-think the traditional Victoria’s Secret Fashion Show". From 2001 to 2018, (...)

read more

Features

We use cookies to give you a better browsing experience. By continuing your visit to this site, you accept the use of cookies. Read more and set cookies
close