The Italian manufacturer and provider of application solutions for makeup, including lipgloss and mascara products, has named Roberto Pozzoni as its incoming Purchasing & General Affairs Manager.
Roberto brings extensive experience across both operational and strategic supply chain management. His expertise spans complex production planning, including the coordination of internal resources, maintenance activities, and external subcontractors, as well as strategic sourcing and procurement. With a strong background in data management, demand forecasting, and inventory optimization, he has held senior leadership positions overseeing purchasing operations and the full lifecycle management of components and finished goods. His experience includes supplier negotiations, contract management, and supply chain risk mitigation, with a focus on cost efficiency, supply continuity, and long-term supplier performance. Brivaplast said this combination of operational and strategic expertise will enable him to contribute effectively to the long-term performance and development of the group.
An Italian family-owned company with 60 years of experience in the production of cosmetic packaging, the Brivaplast Group is one of the world leaders in offering application solutions for mascara, lipgloss, concealer, eyeliner, and eyebrow.
Headquartered in Italy, Brivaplast operates two production units, in Italy and in China (Shanghai), and an office in California, USA.
In 2022, Brivaplast acquired Metal Tech, an Italian company that makes metallization, UV, and acrylic coatings on packaging for the cosmetics and food and beverage sectors. Recognized as a one of the market leaders when it comes to mascara applicators, Brivaplast focuses on innovation solutions thanks to continuous investments and research into new products and technologies. The company offers a wide range of fully customizable standard products, but also custom products, together with the expertise of a dedicated team of 200 professional staffs worldwide.
