With Chocoholic, the Italian company highlights innovative design — featuring two distinctive “chubby” formats: one rounded (reference 2040S) and one square (model SQ1650S).
These playful packaging features bottles with thick, transparent walls for a guaranteed "glass effect." With a neck diameter of 20 mm for the rounded version and 16 mm for the square version, the bottles are paired with wide applicators, compatible with liquid lip formulas (gloss, oil, liquid lipstick) as well as liquid complexion products (concealers, highlighters, liquid blushes).
The applicators are equipped with next-generation wipers that ensure optimal wand cleansing and prevent excess product buildup outside the bottle. In line with its CSR commitments, Brivaplast offers both formats with caps in PP or 94% recycled PP PCR, and bottles in PETG or R-PETG containing 50% recycled material.
Also part of Brivaplast’s Chocoholic line, the 1480S Round pack is designed for liquid formulas and features a soft, ergonomic silhouette defined by its curved shape. Its standout characteristic is its ability to stand upright, setting it apart from traditional cylindrical designs. The 1389 Round mascara pack offers an eye-focused version, built on the same aesthetic principles.
Finally, the 1664-ST lip gloss and the 1383 mascara stand out with a slightly larger diameter than the market standard. The 1664-ST bottle, entirely transparent, features thick walls that create a raised effect, enhancing the formula. Meanwhile, the 1383 mascara’s design, shorter and wider than a standard tube, offers a larger decorative area, ideal for establishing a strong visual identity.
