Supported by the Beautycare Brazil sectoral project, 55 companies participated in the Middle East’s largest fair of the CT&F sector, which took place between October 31 and November 2 in Dubai, United Arab Emirates.

According to Beautycare Brazil, which promoted the participation, in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), 2,383 business meetings were held during the three days of the event, totaling USD 5.7 million in international sales, with an expectation of another USD 50 million for the next 12 months.

Beautyworld Middle East was the last major event of the CT&F sector in 2022 – a year marked by the increase in the number of participants in actions of the Beautycare Brazil project.

For yet another year, this fair has consolidated itself as the most important in the MENA (Middle East & North Africa) region. It was the largest participation of the sector in an international event. Exhibitors were extremely satisfied and have already confirmed their presence at the next edition,” said Gueisa Silvério, International Business Manager at ABIHPEC.

Maria Paula Sobral Velloso, Manager of Industries and Services of ApexBrasil, highlighted the importance of the participation of Brazilian companies at the event: “The CT&F sector has enormous potential internationally, as we are the world’s 4th largest consumer market with a unique offer of quality products that are internationally competitive. The companies reported that the expectation of generating business was confirmed by the great number of buyers and visitors interested in their booths, which reinforced the relevance of the Beautyworld fair for the sector.”

In addition, Ambassador Eliana Zugaib, in charge of business for Brazil, in the United Arab Emirates, said that she was “amazed by the creativity and excellence” of the Brazilian exporters participating in Beautyworld Middle East and underlined the importance of the Persian country for the Brazilian CT&F sector. “The United Arab Emirates is already number one destination for Brazilian exports in the cosmetics, toiletries and fragrances sector in the Middle East, but there is still a lot of room for growth for Brazilian companies in this highly dynamic, competitive and growing market. In addition to being a hub for other countries in the region, the Emirates are a key showcase for enhancing the quality of our products,” said Zugaib.