Beautycare Brazil, the Internationalization Project of the Brazilian Cosmetics, Toiletries and Fragrances Industry and its correlates, carried out by ABIHPEC (Brazilian Association of the Cosmetic, Toiletries and Fragrances Industry) in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency), will be promoting the participation of 52 companies from the Cosmetics, Toiletries and Fragrances sector at Beautyworld Middle East 2022, which will be held between October 31 and November 2 in Dubai, United Arab Emirates (UAE).

The UAE is the fourth largest market for cosmetic, toiletries and fragrances in the Middle East, with USD 2.2 billion traded in 2021, according to the Euromonitor Institute. The return of tourism and the control of the COVID-19 pandemic boosted an economic recovery that increased consumer sales in the cosmetics, toiletries and fragrances sector by 7%. The categories that showed the greatest growth were makeup (12.5%) and fragrances (11.8%).

According to Beautycare Brazil, one of the main current consumer trends in the UAE’s beauty market is “clean beauty,” a marketing concept that promotes the consumption of products with minimalist formulas, recyclable or recycled packaging, and eco-efficient production processes, among other aspects. This is a great opportunity for Brazilian products, many of them made with assets from Brazilian biodiversity and application of biotechnology.

The Brazilian beauty and personal care sector exported USD 9.2 million to the UAE in 2021, 63% growth compared to the previous year, according to data from ComexStat. The highlight was haircare products, which achieved an 86.7% growth, followed by deodorants (6.1%) and fragrances (2.38%).

The United Arab Emirates is a key market in the Middle East, which is why we see Beautyworld Middle East as a great opportunity to show that the Brazilian Cosmetics, Toiletries and Fragrances sector is consolidated globally as a supplier of high-quality products, with good diversification of the export offer and competitive products – many of them with active ingredients from Brazilian biodiversity in their formulas,” said Gueisa Silvério, International Business Manager at ABIHPEC.

The Brazilian participation will include the presence of the companies Above (S2-F28), Agilise Cosméticos (S2-E10), Alkhemylab (S2-G37A), Amazon Forest – BR Science (S2-F36B), Amend Cosméticos (S2-G25), American Nine (S2-G41B), Bella Rio Cosméticos Profissional (S2-G29), Beox Professional (S2-G34), Bijoux de Pele (S2-G35C), Brazil Cosmetics Industry (S2-G11), Brazil Matrix (S2-G17), Brazilian Secrets Hair (S2-F16), Clorofitum Professional (S2-G31), De Sírius Cosméticos (S2-F40B), Dompel (S2-G09), Donatti Cosméticos (S2-G10), DubaiBars – Laboratório Luniz (S2-G15), Ecosmetics (S2-E46), Embelleze (S2-G19), Facinnius Cosméticos (S2-F38), Fit Cosmetics (8-A38), Floractive Profissional (8-B26), Garden Flowers Cosméticos (S1-A35), Griffus Cosméticos (S2-G33), Hairmony Group – Pro Hairmony / Yavanna (8-A28), Homna Group (S2-F42B), Inbraco (S2-F32), Kaeni Cosméticos (S2-F42A), Korban Professional (8-C28), Kur My Home SPA (S2-F34), Lana Brasiles(S2-F36A), L’Arrëe Créative Cosmétiques (S2-F20), LSV Beauty (S2-F18), Macpaul Professional (S2-G35B), Maxibrasil Cosmética (8-C25), MQ Professional(S2-G35A), Nuance Professional (S2-G37B), Phyto Ativo Cosmetics (8-B28), Prime Pro Extreme(8-A12), Prohall Cosmetic (8-C27), Sarah K (S2-F26), Secrets Professional (S2-F12), Soul Secret (S1-G34B), Sweet Professional (S1-A33), Sweeteez Gold Caviar (S2-G27), Truss Professional (8-A26), Tyrrel Professional (S2-G39B), Vanity (S2-G41A), Vegan Lizz (8-B40), Vidal Life (S2-F40A), Vitta Gold Cosmetics (S2-F30), and Yamá Cosméticos (S2-G39A), which will be presenting their new releases and outstanding products at the Middle East’s largest event in the CT&F sector.

The companies participating in the Beautycare Brazil project exported USD 4.7 million to the United Arab Emirates in 2021, a 45% growth compared to the previous year. Of the total exported, 99.8% correspond to hair products.