By combining iconic brands such as Avon, Natura, The Body Shop and Aesop, the new entity will be an unparalleled leader in the Direct-to-Consumer business, bringing beauty to over 200 million consumers across the world through multiple channels. With over 6.3 million consultants and representatives Natura &Co will hold leading positions in relationship selling, on and offline, through both Avon and Natura. The group will also have a strong position in retail with more than 3,000 stores.
Four business units
The new entity will feature four business units based on the Group’s strategic priorities at this stage: Natura &Co Latin America, Avon (excluding Latin America), The Body Shop, and Aesop.
Roberto Marques, who became Executive Chairman of the Board of Directors of Natura &Co in 2017, will also serve as Group Chief Executive Officer. The new management team is made up of:
- João Paulo Ferreira, assuming the role of CEO Latin America of Natura &Co. Mr Ferreira successfully led Natura’s revitalisation of its direct selling model since becoming CEO in October 2016, energising the new commercial model and digitalisation. He had previously been Vice-President Operations and Logistics and Vice-President Commercial at Natura after a long career at Unilever.
- Angela Cretu, CEO of Avon, responsible for the business outside of Latin America and for the oversight of the Avon brand globally.
- David Boynton, who remains CEO of The Body Shop, continuing driving the transformation and brand revitalisation.
- Michael O’Keeffe, CEO of Aesop since 2003 and one of the founders of the brand, who also remains in his current position.
Natura &Co announced the acquisition of Avon last May and obtained the required regulatory approvals in November. The combined company will have an annual gross revenues of over US$10 billion, more than 40,000 employees, and a global footprint in over 100 countries.