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Packaging & design

“Innovation conditions our existence”, Frédéric Montali, Bormioli Luigi

The Italian company has counted among glassmaking leaders in luxury perfumes and cosmetics for several years. Within a complex context, they have endeavoured to preserve this exceptional position on the global market with increased innovation dynamics for seven years. At the PCD show, Frédéric Montali, Marketing Director for glass bottle manufacturing, detailed the group’s perspectives for Premium Beauty News.

Premium Beauty News - How is Bormioli Luigi’s business doing?

Frédéric Montali - Our business is based on three pillars: mainly cosmetics perfumery, spirits, and tableware. We are one of the most prominent luxury perfumery suppliers, but we have also been development and innovation leaders since our R&D structure was created in 2009.

Premium Beauty News - What is your corporate strategy?

Frédéric Montali - The idea is to increase our turnover despite an ever more difficult context. The perfume industry is experiencing a slowdown, and on top of that, there is a stronger concentration of buyers from major groups, which means there are fewer customers and prices are declining and much more negotiated. This means we must find new growth drivers.

Premium Beauty News - Where are these growth drivers?

Frédéric Montali - Innovation above all. Today, it is a condition for living. Even if it is costly, it is necessary, as it helps us develop exclusive products. That is one of the reasons why the market needs us. Through innovation, we support our customers wherever the market leads them.

Diversification also plays an important role. For example, we focus a lot on our cosmetics customers and, more generally speaking, we tend to work more and more in the spirits sector.

Premium Beauty News - Innovation is at the core of your strategy. Could you give us a few examples?

Frédéric Montali - It creates real dynamics within Bormioli Luigi: every year, we introduce an innovation or innovation evolution. Even if the market is slower, we maintain this pace. One of the best results we got with our research is most certainly the Inside innovation, our decorative coating applied inside the glass bottle. It has been a huge commercial success since it was launched in 2013. More recently, we presented Ecojars, a concept of ultra-light glass jars for which there is already a considerable demand.

Premium Beauty News - Talking about this, is committing to sustainable development a crucial issue for you, involving concrete developments? What does it represent?

Frédéric Montali - It has been a most significant issue over the past two or three years. Environmental responsibility has become essential to our customers. It is a condition for living on the market, and we do believe in it. One of the few levers we have left is to manage our industrial structure as best we can. For example, reducing energy consumption means both saving CO2 emissions and reducing costs. Everyone wins.

Interview by Kristel Milet

© 2017 - Premium Beauty News - www.premiumbeautynews.com
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