After taking care of the “mums” for now more than two decades, BODY’minute goes further with the development of a range for the next generations: BABY’minute. With this new line, the brand continues its willingness to offer to its clientele a 100% “clean beauty” offer as it has been reformulating entirely - since the second semester 2018 - its skin care range, SKIN’minute, with 0% paraben, phenoxyethanol and filter.
As the rest of the portfolio, BABY’minute is exclusively formulated and produced in Switzerland, certified SWISSCOS, for maximum security and effectiveness.
Composed of six products, covering the whole baby care routine with:
- Body Lotion 300 ml
- Massage Oil 300 ml
- Diaper Cream 75 ml
- Hydrating Cream 100ml
- Shower Gel and Shampoo in 2 sizes : 250 ml & 300 ml
All the products are 0% phenoxyethanol, paraben, mineral oil, colouring, allergenic substance, silicon and filter free… in a word, the best of the best for the little ones!
Respectful of the kids, and following the wish of Jean Christophe David, President of BODY’minute, products have been developed in close collaboration with the major BEAUTY app. in France. While there is a big controversy on baby care products produced by some of the major companies and containing endocrine disruptors, BABY’minute proudly claims an average of 84/100 on YUKA and 13/20 on INCI BEAUTY.
In terms of price positioning, the brand also continues its strategy of 100% Swiss made top quality products with little and democratic prices with an average retail price of 6,40 euros. Last but not least, these products also allow the “Mums” to collect the famous “BEAUTY’ minute” points, a very smart mechanism to gain free products and cabin treatments in the BODY’minute beauty salons. The BEAUTY’minute theme was, by the way, at the center of the national TV campaign broadcasted on French TV channels from March to April 2019.
BABY’minute line will be launched on May 6th in all stores in France. To find the closest store to your location and get more information, check their website on: www.bodyminute.com