“The Life Plankton Elixir Blue Fountain represents Biotherm’s obsession to constantly better our processes and improve our packaging and formula to minimize our environmental footprint, and more specifically our impact on water and aquatic life,” explains Giulio Bergamaschi, Biotherm Global President
Some startups, such as French-based Cozie, have already developed refill solutions suitable for skin care products. But with this new pilot project, the L’Oréal-owned brand wanted to use the refill technology “to create a unique and immersive consumer experience.”
A three-step process
To address the cleanliness and hygiene challenges specific to skin care, Biotherm and Possible Future have opted for a three-step process:
1. Clean: Life Plankton Elixir’s glass bottle is cleaned with water and completely emptied of any residue. The bottle is then dried with filtered air before being sterilized with UV light.
2. Refill: The bottle is placed on the refill set and filled anew with Life Plankton Elixir serum from a rechargeable tank.
3. Customize: The bottle is custom-engraved with a wave motif, symbolizing its regeneration and indicating how many times the bottle has undergone the refill process.
The process takes place in front of consumers’ eyes, with the help of a specially trained Beauty Advisor. “This immersive experience marries a standard of excellence with technological performance to further Biotherm’s commitment to helping save our planet,” highlights the brand.
The Life Plankton Elixir Blue Fountain not only prevents the formula to be contaminated during refilling operations, but also protects its fragile active ingredients, including the Life Plankton™ probiotic (5%), the hyaluronic acid, and vitamin C.
The aim is, of course, to reduce packaging waste. Already made of 25% recycled glass, the overall environmental footprint of the Life Plankton Elixir’s bottle can now be reused.
“We can’t use things and throw them away. We need to recycle. And, believe me, changing the industry is not easy,” adds Giulio Bergamaschi.
The solution also helps the brand to strengthen and enrich its relationship with its most loyal consumers during refill operations, while providing them with a unique experience.