The Italian supplier of primary packaging and dispensing systems for the cosmetics industry has supplied the packaging for Biotherm’s Aquapower Advanced Gel Homme. The ultra-hydrating skin treatment for men is protected from contamination in a glass airless with pouch system, which also guarantees optimal product dispensing.
Evocative of the ocean’s waves, the glass bottle’s squared shape is coloured with the brand’s iconic green. The airless bottle offers a soft-touch finish that protects the bottle from fingerprints while reflecting the Gel’s mattifying effect.
To lower the packaging’s environmental footprint the bottle contains 40% recycled glass while the pump and the cap are both styrene-free.
The packaging developed for Aquapower Gel is part of Lumson’s new range of square-shaped airless solutions that are available in various sizes (50, 75, 100 ml) and colours.
Thanks to the multi-layer pouch and a patented hermetic closure system, Lumson’s airless pouch systems combine aesthetic and technology, offering optimal protection of the formula, functionality (perfect dispensing of the product), and sustainability (from the use of recycled glass to the possibility of separating the packaging’s various components and disposing of them using the appropriate recycling stream).
Lumson’s airless systems also offer a multitude of customization options. “The shapes and materials available, combined with the finishes and decorations that can be applied, give brands the possibility to choose the solution that best fits their needs, enhancing the character and personality of each and every product,” explains the supplier.