With about 5,250 visitors, the 2024 edition of the MakeUp in LosAngeles show, which was held on February 14 and 15, jointly with the Luxe Pack Los Angeles show, was “the best ever” according to the organizers.

We welcomed more active buyers and decision-makers,” highlighted Aurélie de Boisvilliers, Marketing Director of the event.

The exhibitors, mainly manufacturers of makeup and skincare formulas, but also packaging suppliers, showcased a large array of new products. CTK CLIP’s Aqua-Zero Sheet, a paper-thin formula that dissolves effortlessly in water and transforms into a creamy foam, perfectly illustrated this quest for innovation, and was awarded in the “Full Service” category.

The products on display were a testament to the limitless possibilities in the world of makeup and skincare,” de Boisvilliers added.

The next edition of MakeUp in Los Angeles is scheduled for February 12 and 13, 2025 at the LA Convention Center: www.makeup-in.com/losangeles/