In the wake of Coty, which announced earlier this year they have started producing fragrances using ethanol made from recycled carbon, it is up to the owner of the Nivea, Eucerin, Labello, La Prairie or Chantecaille brands to opt for the carbon capture and utilization (CCU) process.
Indeed, the new Nivea Men “Climate Care Moisturizer”, which is scheduled to be launched as a limited edition in Germany in early June 2022, will be the first skin-care product to use an ingredient (ethanol) obtained from recycled carbon dioxide.
Exactly as Coty, Beiersdorf uses a carbon dioxide recycling technology that collects industrial emissions. First, the carbon dioxide is collected at specific locations such as industrial chimneys and diverted to a bioreactor, where it is then fermented and processed into a cosmetic ethanol.
Climate neutral skincare
The Nivea Men “Climate Care Moisturizer”contains a total of 14 percent ethanol that has been obtained through alternative methods. Moreover, the formula is 100 percent free of microplastics, silicones, mineral oils, and PEG/PEG derivatives. This men’s skin care product is manufactured using electricity from 100 percent renewable sources and is climate-neutralized. Indeed, the remaining CO2 emissions linked to the production have been compensated through certified climate projects.
Furthermore, the formula is 99 percent biodegradable, with fully recyclable packaging.
“This new men’s skin care product with the innovative CO2-recycling technology represents an important milestone for us,” says Jean-Francois Pascal, Vice President Sustainability at Beiersdorf. The group has set itself ambitious carbon-reduction targets, aiming to achieve an absolute decrease of 30 percent of its scope 1 and 2 carbon emissions and 10 percent of its scope 3 emissions group-wide by 2025 (using 2018 as a basis).