Messe Frankfurt Middle East has announced the postponement of Beautyworld Middle East 2020. The 25th edition, which was scheduled to take place from 31 May - 2 June, will now take place from 17-19 August 2020 at the Dubai World Trade Centre.
The postponement comes amid the ongoing international uncertainty around the Covid-19 pandemic, which is sweeping the world.
“Exhibitors, associations, and visitors have expressed their concerns to us, in particular around travel restrictions that would limit the ability of many stakeholders to attend the show in May. We’re also conscious of our duty of care, and reiterate that the safety and well-being of exhibitors and visitors is the highest priority as we navigate these challenging times,” said Messe Frankfurt Middle East in a statement. “We assure you that all appropriate health and safety measures will be in place when Beautyworld Middle East opens later in the year.”
Beautyworld Middle East