Beautyworld Middle East has been rescheduled to take place in 2021, organiser Messe Frankfurt Middle East confirmed.

The trade show’s 25th edition was originally planned to run in May 2020 but was pushed back to August 2020 before being postponed to November 2020 due to the Covid-19 pandemic.

A new autumn trade show

Eventually, the organisers decided the show will no longer take place this year and will open its doors again from 5-7 October 2021 at the Dubai World Trade Centre. From then on, the show will be hosted as an autumn trade fair annually.

Beautyworld Middle East had in previous years been held in the spring, though Show Director Elaine O’Connell said the switch to autumn came after extensive consultation with exhibitors, trade visitors, and the venue. “The autumn months offer an ideal window for manufacturers to present their latest innovations that can be marketed in the holiday season and New Year,” said Ms. O’Connell. “Trade buyers, beauty professionals, distributors and retailers can also find fresh insights and new trends from the biggest names in the beauty business.

UAE-based Nazih Group, one of the Middle East and North Africa’s largest distributors of professional beauty and hair care products, and a long-standing Beautyworld Middle East exhibitor, was among those that backed the show’s seasonal switch. “In our opinion, moving Beautyworld Middle East to the autumn season is a great idea,” said Nazih Hamad, Managing Director of Nazih Group. “It will be good timing for everyone, because after the show there will be time to conduct and complete new business opportunities with a huge season ahead.

Ian Crompton, Regional Director for Fine Fragrances at Firmenich, a headline fragrance exhibitor, added: “We’re very happy to come back stronger to Beautyworld Middle East in autumn 2021, and we’ll bring to the show a unique experience with Firmenich.