The Italian packaging supplier is partnering with Istituto Marangoni Milano to educate the next generation of professionals in the beauty packaging industry, with the aim of bringing students closer to the real dynamics of the cosmetic packaging sector and fostering direct dialogue between academia and industry.
The partnership aims to give students from Istituto Marangoni’s Master’s and Bachelor’s programmes the opportunity to explore the relationship between creativity, innovation, functionality and brand identity. In parallel, Baralan hopes the collaboration will help infuse new perspectives, sensitivities and design approaches in its processes.
Launched in the 2025–2026 academic year as part of Istituto Marangoni Milano’s Master in Marketing & Communication for Fragrances & Cosmetics, the collaboration marks the Institute’s first exclusive partnership with a company specializing in cosmetic packaging. The initiative continues into the new academic year, engaging third-year students of the Bachelor in Fragrances & Cosmetics Product & Communication as part of their Packaging Design course.
Throughout the year, students will take part in lectures, company presentations and direct discussions with Baralan professionals. The starting point will be a brief developed by the company around a real industry challenge, inviting students to create a packaging concept capable of combining creativity and feasibility while interpreting Baralan’s values — innovation, sustainability and inclusivity — in light of the market’s evolving needs.
In 2027, the year of its 65th anniversary, Baralan will recognise the most deserving projects through a development opportunity with strong educational value, designed to support students in their professional journey.
