Premium Beauty News - You surprised many visitors last week with several new novelties. Can you tell us more?
Jacques Cohen - That’s true! The last MakeUp in NewYork trade show gave us the opportunity to present a whole series of new products on which we had been working for several months. Our visitors were able to review some currently popular products to which Axilone USA had been associated, in particular the famous "Chubby Stick" for Clinique, The New lipstick designed for Maybelline or the superb Tom Ford and Lancôme "Rouge in Love" which have become benchmarks in the world of high end lipsticks.
Aside from lipsticks, Axilone USA showcased a range of airtight patented jars that can be filled from the top or the bottom, with a flexible nylon sifter which enables to adjust perfectly the desired amount of powder to use. "The airtight Loose Powder Jar" presented on the stand, was very successful too with a 7g version and a 3.5g version for eye shadows. Our visitors also particularly appreciated our new liquid formulas, "watercolors" conditioned in these jars equipped with sifters. To note that these jars - supplied with brushes which were specially developed by "Leonard" - can be filled in our factories.
Premium Beauty News - Your were also quite successful with this new Click-Pen for lip glosses!
Jacques Cohen - Yes indeed, very big success for this mechanical pencil (click pen) that addresses two problems that our customers are usually confronted with.
The quality of these Click Pen features a patented mechanism that ensures:
– No product leakage.
– Same amount of product distributed after each click.
– Availability of various applicators: lipgloss, mini brush, spatula...
I must add that this click pen, currently sold in Japan to high end Japanese brands, was presented for the first time in the USA on the occasion of MakeUp in NewYork.
Finally, this product, like all our novelties can be filled in our factories.
Premium Beauty News - A word on your "Purser" and your airless tube.
Jacques Cohen - As a leader in perfume conditioning, we now offer a turnkey product for this stock refillable purser (in customized 7.5 ml filled bottles). All decoration techniques are possible and there are no tooling costs to earmark since we already produce them. Two versions are available : Plastic or metal. All these sprays can be filled in our factories.
As for the patented airtight tube, it prevents content changes and it maintains a high level of formula preservation. Consumer can enjoy the same freshness as the first time the tube was opened. The entire content can be used with no product waste. All Airless tubes can be filled in our factories in the U.S., China and Europe. This airless tube is available in versions ranging from 10 to 180 ml. This tube is presented with either an skincare applicator or a lip gloss applicator.
Premium Beauty News - Finally, last but nonetheless exiting novelties, what you called the Skinny mascara, the slimmest in the market and most of all, this amazing 3D decoration technology that your customers can now enjoy.
Jacques Cohen - This mascara comes with a clump-free micro brush. Developed originally for Asia. The Micro brush perfectly defines lashes from root to tip. The other advantage is that the user is not afraid of touching her eye with the brush. As for this new 3D decoration technique, it is actually quite amazing. Its advantages are:
– No minimum quantity, suitable for large or very small volume runs.
– On all materials: metal, plastic, glass.
– On all surface areas: flat, curved or raised, including 360°.
– Unlimited possibilities and applications (limited editions…).
– No limitation in the number of colours. All colours are printed together in a single pass.
