PM Studio Group has won the CB News Grand Prix de la Créativité Luxe 2026 in the "Exceptional Case: Packaging & Product Design" category for La Malle des Rêves, a high-end presentation case created for Dior. Awarded by a jury of luxury industry professionals, the prize recognizes a project combining creativity, innovation, and artisanal craftsmanship.
For Patricia Stranik, founder and CEO of PM Studio Group, the award reflects the company’s evolution beyond its historical luxury luggage business into a broader premium packaging and presentation solutions offering.
A fast-growing market
Seeding kits for influencer campaigns have become a major growth driver for PM Studio Group. According to Patricia Stranik, the segment now represents a substantial global market and continues to expand rapidly, particularly in Europe.
Historically managed by creative agencies that outsourced production to manufacturers, these projects are becoming increasingly structured. "Agencies didn’t always have expertise in industrial specifications, which could result in non-compliant products," Stranik explains.
PM Studio entered the segment early by integrating the entire value chain, from creative design and production to logistics and delivery to influencers across multiple markets.
These kits are often highly complex, combining numerous components — including boxes, labels, gifts, products, shopping bags, and accessories — and multiple materials within a single project.
Drawing on expertise across a wide range of product categories, PM Studio now supports international tenders for clients such as L’Oréal.
Beyond premium packaging, the company also develops bespoke promotional items, including tennis balls and padel rackets.
Primary packaging gains momentum
Today, PM Studio Group’s revenue is split between luggage (55%), packaging — both secondary and primary (30%) — and accessories (15%).
According to Patricia Stranik, demand for primary packaging has risen sharply, particularly for short production runs. The group is increasingly commissioned to develop decorative elements for components that come into direct contact with the product, including intricate sleeves and other high-value embellishments.
The company’s innovation capabilities have also been showcased in the premium ribbon segment. After being challenged by LVMH to develop more sophisticated designs, PM Studio secured several contracts through in-house creative developments, notably incorporating lace and hand-sewn pearls, before production was later transferred to Asia.
To support its expansion, PM Studio Group is preparing its next growth phase with the relocation of its headquarters to new offices at 40 Avenue d’Iéna in Paris, scheduled for early October.
